The origin story

In the heart of a city where ideas flew faster than the speed of Wi-Fi outside of Australia, two masterminds were secretly plotting their rise to greatness.

Enter Ethan Wee, a filmmaker with the superpower to turn ANY story into visual gold. His camera wasn’t just a tool—it was a magic wand. And then there was Yen Ling Tan, a marketing genius who could take the most boring campaign and transform it into a mind-blowing experience that left audiences shook. These two lived in different worlds, but one thing connected them like destiny itself: their OBSESSION with noodle soup.

We’re not talking casual ramen cravings—oh no. We’re talking about a love so deep that their conversations revolved around the perfect broth-to-noodle ratio. From instant packets of savoury goodness to hours-long simmering soups that could rival grandma’s secret recipe, noodle soup was their muse, their heartbeat, their soul food. And one fateful day, these two noodle lovers crossed paths. The result? Fireworks.

As their bond over noodle soup grew stronger, so did the realisation that their talents could combine into something legendary. Ethan’s wizardry behind the camera and Yen's strategic sorcery weren’t just compatible—they were explosive! Suddenly, they had a vision. A vision that would shake the very core of the digital marketing world. They didn’t want to just sell products—they wanted to craft stories. Stories as unforgettable as the perfect bowl of noodle soup.

And thus, Noodle Soup Digital was born.

Today, Ethan and Yen are slinging next-level digital marketing campaigns for businesses big and small, turning boring into brilliant and bland into bold. Their journey from noodle enthusiasts to digital disruptors proves that passion, creativity, and a bowl of noodles can literally change the game.

Because let’s face it—the best stories (and soups) are made with love and shared with the world.