Growing a Clinic Organically in a Trust-Led Industry
The Client
Sage Health is a boutique health practice based in Fremantle, led by an expert team of chiropractors and naturopaths who are recognised leaders in women’s health, fertility, pregnancy, and paediatric care.
Their work lives firmly in the educational and clinical space, spanning integrative chiropractic, women’s health, preconception and natural fertility support, pregnancy care, functional medicine, and paediatrics. Compared to more trend-led or visually-driven industries, chiropractic and healthcare content relies far more on trust, clarity, and credibility to perform well.
That meant Sage Health’s social media couldn’t just “look nice.” It needed to feel warm, human, and genuinely aligned with the values and level of care people experience once they walk through the clinic doors.
Our Services
We manage organic social media content only for Sage Health — no paid ads, no boosts, no shortcuts.
When we took over the account, we also completed a full branding and content overhaul. The goal was simple: create a cohesive, recognisable presence that actually reflected who Sage Health is and what they stand for — evidence-based care, education, compassion, and long-term support for women and families.
Our work has focused on:
Rebuilding the visual identity so the feed feels intentional and consistent
Creating educational content that’s genuinely helpful (not overwhelming or preachy)
Showcasing the practitioners behind the clinic to build familiarity and trust
Speaking directly to the local Fremantle community and the clinic’s real target audience - not the internet at large
Instead of trying to make chiropractic “viral,” we focused on making it clear, relatable, and trustworthy — which, in healthcare, is what actually moves the needle.
The Outcome
Since taking over Sage Health’s social media:
Follower growth increased by 34.6%
That’s an average of 2.7% growth per month, achieved organically
For context, established healthcare accounts typically grow 0.5%–1.5% per month, making this a strong result in a traditionally slower-growth industry
Average engagement increased by 55%
Engagement reflects how often people are liking, commenting, saving, sharing, or interacting with content — not just scrolling past it. A 55% lift tells us the content is resonating, being shared within the community, and helping people feel more connected to the practice.
That consistency didn’t just stay online either. During this period, Sage Health was able to sell out their biggest pregnancy workshop since they began running it, supported by regular visibility, education, and trust built through organic social media.
For a clinic in a less “flashy” industry like chiropractic, this level of organic growth and engagement shows the impact of:
Clear, values-led branding
Consistent, thoughtful content
A strategy built around trust, not trends
The result isn’t just a bigger account — it’s a stronger digital presence that supports Sage Health’s reputation, community connection, and long-term growth. It also creates a solid foundation for paid ads in the future, when the timing makes sense.
Why This Matters for Clinics
Healthcare social media isn’t about going viral — it’s about being trusted.
Too often, clinics are told to follow frameworks borrowed from visually led or trend-driven industries that simply don’t translate in healthcare. We don’t do that. We use a framework built specifically for trust-based sectors, where credibility, education, and human connection matter far more than hype.
When clinics focus on consistency, clear education, and showing the real people behind the practice, social media becomes more than just content. It supports workshops, drives enquiries, strengthens reputation, and builds the kind of trust that makes future growth — including paid ads — far more effective.
This case study shows what’s possible when social media is treated as a long-term asset, not a quick fix.