How Strong Social Media Foundations Led to a Sold-Out Seminar
The Client
Dr Andrea is an integrative chiropractor and a global leader in women’s health, with a special interest in hormonal balance, natural fertility, pregnancy, and postpartum care. She’s the co-founder and co-host of the award-winning podcast Wellness Women Radio and is affectionately known as “The Period Whisperer.”
With postgraduate Master’s degrees in women’s health medicine and reproductive medicine, Dr Andrea is the only chiropractor in the world with these qualifications. She also runs in-depth professional seminars for chiropractors wanting to confidently support women through fertility, pregnancy, and postnatal care.
At the time of this campaign, we had already been managing Dr Andrea’s organic social media, helping her show up consistently and speak clearly to her audience of chiropractic students and professionals interested in women’s health.
Our Services
Dr Andrea came to us to support a last-minute Meta paid ads campaign for her first-ever overseas seminar in Amsterdam, with just two months until the event.
Because her organic foundations were already strong, we were confident layering paid ads on top. We designed and launched a focused Meta ads campaign that spoke directly to chiropractic students and practicing chiropractors wanting to expand their knowledge and confidence in women’s health, fertility, pregnancy, and perinatal care.
Rather than overcomplicating things, we kept the messaging clear and human. The campaign creatives and copy were designed to help the right people recognise themselves in the message, understand the value of the seminar, and take action quickly.
The Outcome
With a total ad spend of $980, the campaign delivered:
37,039 people reached
69,000+ impressions
Return on ad spend: 13x (industry average ~1.35x)
Revenue generated: $12,940
Most importantly, the Amsterdam seminar sold out.
This campaign worked because it was built on strong foundations and a clear strategy. Dr Andrea already had a trusted brand and consistent organic content, and we were able to step in, refine the messaging, identify the right audience, and amplify what was already working through paid ads.
Clear positioning, intentional targeting, and a solid foundation combined to make this campaign successful.