Yen Ling Tan
Strategy and Account Lead
Yen makes social media feel less like a chore, and more like something you can actually enjoy.
She’s here to bring zen, excitement and a touch of creativity to the whole process. From managing the little to-dos day to day to dreaming up content that feels like you, Yen works closely with each client to keep things smooth and your cortisol levels low.
Her background spans not-for-profits, events, PR, and digital spaces, so she knows how to hold space, listen carefully, and create with purpose. She brings a calm-but-no-BS energy to every project, and she’s the person who catches the details others might miss.
Always learning, always curious, Yen finds inspiration in everything from Substack essays to TikTok scrolls and quiet moments in between. That curiosity helps keep your brand feeling thoughtful, current, and connected, without ever losing its heart.
Ethan Jian Wee
Creative Direction and Production Lead
Ethan’s the kind of person who helps your brand feel seen, and makes the whole creative process feel super easy.
With years of experience running his own production company, he brings a thoughtful, grounded approach to every shoot. It’s not just about making things look good (though he’s very good at that) - it’s about telling your story in a way that truly connects.
Ethan’s style is calm, clear, and rooted in a deep love for storytelling, shaped by years of working across cultures, especially throughout Asia. Whether it’s a punchy Reel, a quiet behind-the-scenes moment, or something a little more cinematic, he focuses on what really matters: making sure your message feels right, and lands with care.
From start to finish, Ethan’s someone you can trust to hold the vision, guide the details, and create content that feels just right, for you, and your audience.